Client: Supercellars Penrith
Spokesperson: Bill Owen, Store Owner
Solution Provided By: Future Shop

The Challenge

SuperCellars Penrith, a small, family-run liquor store in Western Sydney, faced a major challenge shared by many independent retailers: managing thousands of SKUs efficiently while maintaining competitive pricing and strong customer engagement.

With over 5,000–6,000 products on the floor, staff were burdened with:

• Manual price updates to reflect CPI changes, supplier specials, and multi-buy offers

• Limited visibility into real-time sales and stock data

• Inventory inefficiencies, including overstocking and missed reorder opportunities

• Inconsistent customer experiences, due to outdated or incorrect product labelling

As a result, maintaining operational accuracy, margin control, and a professional in-store experience was increasingly difficult.

The Solution

Future Shop deployed its Electronic Shelf Labels (ESLs) system to modernise SuperCellars’ operations. The ESL solution was designed to integrate with their existing systems, support ILG promotions, and provide dynamic pricing and product display across thousands of SKUs. Key features included:

• Real-time updates, controlled remotely via centralised systems

• Visual indicators for price changes and promotions

• Accurate, consistent labelling, eliminating confusion or outdated pricing

• Stock control and search functionality to support inventory management

• 7-year battery life, ensuring long-term value and minimal maintenance

The Results

Since implementing ESLs, SuperCellars Penrith has realised substantial improvements across multiple dimensions:

1. Hundreds of Hours Saved Monthly

The store has drastically reduced the time spent on manual ticketing. The system updates prices and promotions automatically, saving hundreds of hours per month and freeing up staff for higher-value tasks.

2. Real-Time Accuracy & Operational Clarity

Price increases, special offers, and catalogue updates now happen instantly. Color-coded highlights on labels visually indicate changes, reducing human error and keeping shelf prices in sync with backend systems.

3. Smarter Inventory Management

With stock control and item lookup features, staff can quickly locate products and manage inventory more efficiently, avoiding overstock and ensuring availability of top-selling items.

4. Stronger Customer Engagement

The clear, consistent presentation of product name, quantity, and price allows customers to make informed choices with ease. Whether shopping for wine, beer, or spirits, the experience is unified and transparent.

5. Strategic Use of Sales Data

ESLs provide valuable metrics—like top sellers, high-margin items, and slow movers—helping the team tailor their offerings and pricing strategy. This data-driven approach ensures they meet community expectations for value for money while maximising margins.

6. Future-Proof Investment

With a 7-year battery life and scalable infrastructure, the ESL system is a long-term asset. It’s designed to grow with the business, continually enhancing operational efficiency and customer satisfaction.

Client Testimonial

“It’s seamless… probably saving us hundreds of hours a month. You can’t put a price on that.”

“We’re providing better value to the community and often hear customers say we’re cheaper than our competitors—music to our ears.”

“The team from Future Shop have been wonderful. The system adds value across all levels of the business, and the long-term benefits far outweigh any initial investment.”

Click here to whatch the full testimonial.

Conclusion

SuperCellars Penrith’s success story is a testament to how ESLs can empower small businesses to operate with the agility and professionalism of large chains. By eliminating inefficiencies, enabling smarter decisions, and delivering a superior customer experience, Future Shop’s Electronic Shelf Labels have become an indispensable tool in their retail toolkit.