Client: Blooms The Chemist Maitland & East Maitland, NSW. 
Spokesperson: Stephane Bredenbac –Pharmacist & Co-owner. 
Solution Delivered By: Future Shop.

The Challenge:

Pharmacy retail is fast-moving and highly competitive — with frequent price changes, seasonal promotions, and stock fluctuations creating ongoing challenges. Traditionally, Blooms The Chemist relied on manual processes for updating paper shelf labels, which often led to:

• Time-consuming and inconsistent price updates

• Errors in ticket placement

• Delayed or inaccurate promotions

• Staff time diverted from customer care

• Visual clutter and outdated in-store presentation

With increasing pressure to match pricing accuracy against major retailers like Woolworths and Coles, the need for a scalable, efficient solution became clear.

The Solution:

Future Shop implemented an Electronic Shelf Labelling (ESL) system across both Blooms locations in Stockland Green Hills, fully integrated with existing retail systems to streamline operations and enhance the in-store customer experience.

The Results:

1. Time Savings That Free Up Staff to Focus on Customers

Daily price files now update automatically, ensuring new promotions launch precisely when scheduled and that out-of-stock items are flagged immediately.

“This is pretty much priceless… Our staff are now out on the floor doing what they need to do most — serving our customers and looking after our community.”

The days of manually printing, cutting, and distributing paper tickets are over, allowing for a more efficient and customer-focused team.

2. Price Accuracy and Competitiveness

With automated, scheduled pricing updates, Stephane’s team can stay ahead of the competition by delivering timely, accurate prices and clearly communicating value to customers.

“One of the biggest obstacles in pharmacy is communicating accurate pricing to customers. Now we’re outcompeting other stores just by doing it better.”

Promotional campaigns can now be preloaded and scheduled — such as for Christmas, Mother’s Day, or weight-loss campaigns — to activate without any manual input on launch day.

3. Enhanced Visual Appeal and Brand Presence

Digital shelf labels have brought a modern, polished aesthetic to the shop, positioning Blooms as an innovator in the space:

“The aesthetics are probably one of the best things. It adds a wow factor and modernises the shop.”

The ability to customise templates, use different colours, and activate LED lights on promotions gives the team unparalleled flexibility to tailor the customer experience.

4. Customer Trust and Satisfaction

With accurate and clearly displayed product information, customer confidence has increased significantly. Shoppers know what they’re paying — and feel assured the price at the till matches the shelf.

“It enhances their experience… and it makes them come back.”

As Stephane notes, digital tags are quickly becoming what customers expect — up-to-date, professional, and easy to navigate.

5. Seamless Installation and Ongoing Support

The system was installed overnight with minimal disruption to trading. Future Shop provided responsive and hands-on support throughout implementation and beyond.

“The Future Shop team has been amazing — seven days a week, helping us fine-tune everything. The world seems limitless with these tags.”

From a single template to now managing five or six distinct promotional formats, the system continues to evolve, with ongoing improvements and collaboration with Future Shop.

Conclusion:

The implementation of ESLs at Blooms The Chemist Maitland and East Maitland has modernised operations, reduced labour costs, increased promotional impact, and elevated the customer experience — all while ensuring future scalability.

“It’s going to be a no-brainer. If you’re a high customer-focused business, you need to budget for an eTag changeover. It’s what the shopper wants — and it’s a win every time they walk in.”

Click here to watch the testimonial.